Doing Business like the Borg.
If you have ever watched Star Trek: The Next Generation you might have seen a race called the Borg. They are the 1/2 human 1/2 machine creatures that look like robot cop gone horribly wrong. The Borg are a deadly nemis because their minds are linked and when one of them figures out a new attack it spread to all of them.
I’m not suggesting that you link all your employees minds together is some sort of ultimate business cyborg but perhaps there are lessons to be learned here.
In the old way of doping business when a new technique to better service customers was discovered that information was spread through the company by memos and training manuals. There was no guarantee that employees would adopt the methods and complicated reward systems would have to be put in place to ensure compliance.
In the new business model these procedures are built into the software that runs the business. This allows innovative solutions to spread through the company much faster as those improvements can be pushed out through a software update. It also ensures compliance from all employees as checks, reminders or restrictions can be built into the program.
CVS used this technique to improve customer service in its pharmacies. It improved the process for giving out prescription medicine and was able to roll it out to all its 3,000 store in less than 2 years. The results was a 10% customer satisfaction improve in an industry that sees improvements of 2 to 3 percent.
When your business process is built into your information systems, you can take the innovations of your top performers and spread them through out the organization. The Borg would be pleased.